They had an app then Self DELETED IT. Heres why it was GENIUS at Work

Thu, 06 Aug 2026 18:05:18 +0000

📲 They Had an App. They Deleted It on Purpose. Here's Why That Was Genius.

🧾 Black History Receipts. These Are The Receipts.

What if the smartest business decision wasn't launching an app... but walking away from one?

That's exactly what TheBlackTube did.

Rather than continuing to rely on app stores that take a percentage of revenue and dictate what platforms can and cannot do, TheBlackTube chose to build independently on technology it controls—allowing more resources to stay within the community and giving creators greater freedom.

Today, that decision has helped build something remarkable:

🔥 Over 250,000 registered users
🎥 More than 25,000 creators have uploaded content
🪙 Every user can earn Litcoins simply by participating—watching videos, uploading content, engaging with creators, and helping grow the community.
🤝 A growing creator economy designed to reward participation instead of simply harvesting attention.

This reel also explores how Fortnite's battle with Apple inspired a new way of thinking about digital ownership and why owning your own technology may be one of the most important business decisions a company can make.

It's a conversation about:

✅ Digital ownership
✅ Black entrepreneurship
✅ Platform independence
✅ Creator economies
✅ Building wealth through technology you control

The BlackTube isn't just another social media platform.

It's an independent digital ecosystem built to preserve Black stories, reward creators, and prove that our communities can own the technology we use—not just create content for someone else's platform.

💬 What do you think?

Should more Black-owned platforms own their own digital infrastructure instead of depending on companies that control distribution?

🧾 Drop a 🧾 if you believe ownership matters.

📲 Tag a creator, entrepreneur, or tech founder who needs to hear this.

❤️ If you believe in building independent Black-owned technology, please consider supporting The Black Tube Institute through Zeffy. Your donation helps us continue developing free tools, educational programs, and creator opportunities while keeping more value inside our community.

We're not just building another platform. We're building a digital kingdom where ownership, opportunity, and innovation belong to us.