About Coach Ap 1nabillion — Founder of The Black Tube

About the Founder: Coach Ap 1nabillion

Jamahl Morton Sr., widely known as Coach Ap 1nabillion — visionary, mentor, musician, and digital‑media pioneer — has dedicated his career to empowering creators and reshaping how Black creatives thrive in digital media.

Who Is Coach Ap?

Ap 1nabillion started his career as a musician and influencer. In 2008, his music video Suppose 2 Be reached over 100K views on YouTube in just two days. After achieving success as a content creator, he and his wife Dangerus Diva launched the W2MG network, becoming the driving force behind some of the top talents on YouTube, including their son J Funk, currently one of the top teen influencers in the world.

Major Accomplishments & Milestones

Founded Welcome2Media (W2MG), supporting hundreds of creators to reach mainstream success.
Spearheaded and managed dozens of successful YouTube channels, building infrastructure, strategy, and mentorship systems.
Mentored artists, musicians, athletes, and influencers to grow audiences and monetize content effectively.
Founded The Black Tube Institute — a Black‑owned platform empowering underrepresented creators.
Created mentorship programs blending digital strategy, spiritual guidance, and empowerment.
Advocated for tech equity and representation, challenging systemic barriers for Black creatives.
Built a legacy of impact; countless creators attribute their breakthroughs to his guidance.
So In Love Family – A YouTube Sensation: Ap, with his wife Dangerus Diva and their children, grew the channel to over 500 million views, producing music videos, lifestyle vlogs, and inspirational family content.
Tech Entrepreneur & Innovator – The Black Tube: Launched a platform offering creators higher CPM rates, personalized support, and TBT Music for fair revenue sharing.
Coaching & Mentorship – Inspiring Future Creators: Over 25 years in digital media, Ap has hosted workshops and courses on algorithm strategy, content monetization, and digital real estate.
JC4Infinity – A Lifestyle Brand: Jamahl’s lifestyle clothing brand combines fashion with empowerment, family values, and creative expression.

Why He Created The Black Tube

Through decades in digital media, Coach Ap witnessed Black creators being undervalued and overlooked despite producing impactful content. Many had their work copied without credit and were shadowbanned or blocked from growth. He founded The Black Tube to create a space where Black creatives could share their work, gain recognition, and thrive in a supportive digital ecosystem.

“Too many creators are seen but not heard, produce culture but aren’t given credit, build audiences but don’t own the outcomes — The Black Tube changes that. We build, we protect, we uplift.”
– Coach Ap 1nabillion